Exactly this

Heather Chaplin articulates what I’ve been thinking about for a long time:

You can think about design as audience engagement. Designers always start by asking who they are designing for and why. So when we think about audience engagement and wanting to know our audience, design as a discipline can really help us. I also think about design as new product development: Nobody knows how people will consume news as we move forward. What might it look like, and what are the newspapers of the future? Design processes can help us come up with that.

via Nieman Lab

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