Asking a better question

Working with audience research and survey geniuses have made me reevaluate one of my favorite, oft-asked questions: How do you get your news?

I’ve realized that there are a lot of assumptions in that question. What does “news” mean to different people — people of different ages, races, education level, socioeconomic status?

It’s not there yet but I’ve been thinking about it a lot and I think a better question might be some variations of the following:

  • How do you spend your time [online]? (On x, y, z)
  • What activities are you doing [online]? (To do x, y, z)

I think my biggest problem with “How do you get your news?” is the assumption that news is core to people’s lives. It may not be and they may not actively seek it — but they probably can’t avoid it. So, where are they bumping into “news” (and information more generally) in their day to day life?

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