This State of the Blog Union by Grace Bonney of Design*Sponge is such an astute overview of The Way Things Are Now as it relates to online media, the ad business, and more generally just how media and consumption has changed in the last decade or so D*S has existed online.
The goal is to always be testing things out. It takes a lot more work and effort to always be changing, but in an industry that doesn’t sit still, adaptation and evolution are requirements.
I always find the best media writing by those who are living and making these types of decisions day in and day out. Another person I always read on this is Josh Marshall of Talking Points Memo. One of his recent posts musing about how he can better serve his readers with new and differiated products is very good. (TL;DR from Nieman Lab is here.)
I haven’t written much — of anything — in awhile for one reason or another, the main one being starting a new job is *kind of crazy*, but all of a sudden, have found myself needing to write several things! So here I am, dusting off the ol’ blog.
One of the many things I’ve been thinking a lot about came out of a conversation I had with a friend at work recently. We were talking about shifting your instincts, previous learnings and experiences to new places and he said the most interesting things to watch will be figuring out which instincts/learnings/experiences you’ll need to keep and adapt and which won’t work for XYZ place you’re in. I was thinking about this a lot as I was reading the D*S piece — it’s all about equipping yourself with the skills AND experiences necessary to become more adaptable.
It sounds repetitive (because I say this with every change, etc.) but my past experiences have truly informed a lot of what I’m currently working on.
I basically studied media obsessively for two years while I was at the American Press Institute and the one thing I know now is that if anyone tells you they’ve figured it out, they’re lying.
One of the most important things I learned at BuzzFeed was *how* to work in that constantly changing environment and adapting to that.
I’m lucky to have started my career at Atlantic Media while David Bradley was running it and to have been on the team led by Poppy MacDonald because they are two of the most service-oriented people in media I know. It’s always about how to serve and better serve your customers/audience/readers/viewers/whatever.
That’s all I’ve got — I haven’t figured anything out either!